Spoke at the Food Safety Summit 2015 (FSS2015), Baltimore, MD, April 30th

In a hot, flat, hyper-connected world, public perception of risk may determine if agriculture will save the planet by 2050 or destroy it. Science and technology, including biotechnology, may hold the key to getting us where we need to be, but, if media experiences with “GMOs” and “pink slime” are any indication, we may be in for a bumpy ride. This session will examine global trends in food and agriculture, the interplay between food safety and public perception of risk, and the key role of risk communication in addressing public perceptions.