Advances in cognitive behavioral science have enhanced the understanding and development of both internal and external company risk communications. The gold standard for risk communication is to ensure that normative analysis identifying the information most relevant to the specific choices facing recipients has been conducted prior to any communication effort. It is all too often that this standard is not met, and particularly within private sector organizations.
Lofstedt R, Bouder F, Chakraborty S.
May 5, 2014